Perhaps this is doing things a little backwards, but I thought I should look-up that New Yorker Magazine article that I referred to in the "NFL - RIP?" posting.
Here it is...
http://www.newyorker.com/reporting/2009/10/19/091019fa_fact_gladwell
Annals of Medicine
“Offensive Play”
How different are dogfighting and football?
by Malcolm Gladwell
From the October 19th, 2009 issue.
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