SCI FI CHANNEL NOW SYFY

In the world of pliable corporate identities, the latest news is that the U.S. "Sci Fi" channel is changing its name to "Syfy". Detractors are already calling it "Siffy". While I did get the joke -- the proper pronunciation -- I too think the name change is goofy.

I cannot keep track of what CKVR (in Barrie, Ontario) is called anymore. Is it still "A Channel"? (Yah, it's a channel, alright. That's probably the best thing you can say about it.)


CNN story on the new Siffy...
http://www.cnn.com/2009/SHOWBIZ/TV/07/06/scifi.syfy.change/index.html