Saturday, December 12, 2009

AVATAR REVIEW FROM TORONTO STAR

Director James Cameron's new film Avatar was premiered in Britain on Thursday evening. Here is the Toronto Star's Peter Howell with his review...
http://www.thestar.com/entertainment/movies/article/738000--james-cameron-s-epic-avatar-brings-3-d-characters-to-life?bn=1

By the way, writer Howell states that the film cost a reported $500 million to make. Rest assured that is incorrect. That would mean Avatar would have to make well over a billion dollars before it would see any profit. More likely, that 500 figure is about what it will have to earn before it even looks as though anything might be gained.

Less than half the reported box office figures you read on Monday mornings make it back to the producing studios.

The good news is, even if Avatar comes up short, and it just might, it is future-ready because Cameron elected to shoot in 3-D.

Whatever: The story must click with audiences. Technical exercises are just curiosities, at best.

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