Tuesday, February 19, 2008

BLUE HD RULES

Well, it finally happened. Two consumer high definition formats of the disc type could not survive together in the same space. Of course, both were never designed to exist in the same time and space. They both knew that only one could rise up victorious and reign in the consumer kingdom.

Toshiba's "HD-DVD" and Sony's "Blu-ray" duked it out for a while, if in a low-key way. It was not a battle really, more allegiances; what studio or retailer was going to side with which format.

Toshiba, by announcing officially today that they were gracefully pulling out of the race, conceeded defeat.

Personally, I was rooting for HD-DVD but it does not matter in the end.

Nothing really matters because Blu-ray won't be around in a few years, anyway. It will be back to square one. Not as in hitting the reset button, but as part of the always nebulous and ongoing metamorphosis of technological progress.

Some upstart will kick Sony's ass -- soon enough.

2 comments:

Mark said...

beep beep sony...beta rules

Greg Woods said...

Well it was a case of too much too soon. One definitely had to go. And since DVd's are more affordable than ever, and since people have just recently bought into the DVD market, I can imagine that the mindset for either format from a consumer standpoint is, "What do I need to buy into a new format for?" I know DVD isn't going to be around forever, but it's still got a long way to go. From a broadcast production standpoint, authoring on BluRay is still incredibly expensive.