There is some talk already about the new Hollywood monster movie, Cloverfield, being a very profitable movie. It cost just over $30 million to make. (A certain Toronto movie critic called it a "big budget" film. Typical Toronto Entertainment Writer comment.)Studios would rather make a film that costs a small sum of money to mount rather than betting the farm on another, even if there are star names attached. If Cloverfield were to make $200 million at the box office (of which about $100 makes its way back to the producing studio... the "rentals" portion) then that would be major "profitability". A (relatively) small outlay and big return. Of course, The Blair Witch Project was the marker for profitability. Even with polishing money it came in at about $350,000 before release. It went on to gross $140 million domestically.
That is a big return.
Time for me to stop sitting at my favourite craps table. And start thinking big.
I am a big Godzilla fan; this will all but ensure that I see the beast. (Whatever it looks like.)
It would be nice to see the monster clean-up at the box office.
As Archie Bunker once said, while he watched The Frog That Ate Tokyo on television one night, "Go froggie, go!"
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