There is a television commercial in its thirteen-week rotation. It is for Desjardins General Insurance. As I tune out when commercials come on I did not know what this ad -- with its depictions of Zeppelins -- was for when I saw it before... two times. Well, today I decided to make a mental note as to what its purpose was.The problem is the copywriters, or whatever they call themselves, missed the boat on this one. They make it look as though riding in large airships would be grueling. The ad does not work for this reason alone. (The people who wrote this ad probably don't know their "beeps" from a hole in the ground. And I doubt they know the difference between helium and hydrogen.)
1 comment:
LOL! Good point Monsieur Smight-- one kind of hot air is just the same another in their minds.
Yep, it's pretty bad when we remember images or scenarios for commercials, yet cannot remember what the ad is selling-- happens all the time, ever since the 12 year olds took over.
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