Thursday, September 26, 2013
DAVE NICHOL MEMORY ALPHA
When I saw the headline "Veteran Loblaws pitchman dies at 73" on the top page I thought, "no, they don't mean Dave Nichol..."
Like many Canadians of a minimum age -- old enough to remember the early-mid 1970s -- I remember when Dave Nichol took over from starship captain William Shatner, who had been doing the Loblaws television commercials for a couple of years and excelling in the centre seat.
"Who's this guy?" was my utterance upon first seeing a Loblaws commercial sans the captain. Well, we got used to him very quickly and Mr. Nichol became synonymous with the grocery chain -- he had taken over as president back in 1972; his main edict: turn things (business) around.
For non-Canadians, and Canucks too young to know, David Nichol sent Loblaws to the stars.
Veteran Loblaw pitchman Dave Nichol dies at age 73