Go onto any U.S. news website and all you seem to see is Superbowl this and Superbowl that. It's all part of the hype, and post game hype, to shovel more and more Superbowl related junk: "Pick your favorite Superbowl commercial!", "What was your main Superbowl snack-food?", "Watch Superbowl highlights", and on and on and on and on. Opium for the masses. Noam Chomsky is so correct.
Keep 'em occupied and stupid! Nothing else really matters!
What would be the biggest Superbowl tie-in flop? A Superbowl-themed book.